Christina is a Brand Partnerships Lead specializing in Tech, Telco, and Energy sectors. As one of the founding members of the European TikTok Business Solutions team, she has been instrumental in shaping the platform's approach to brand collaboration and growth. With a robust career spanning over 15 years in sales and marketing, Christina has honed her expertise in developing comprehensive marketing strategies for top-tier brands. Based in Berlin, she excels in orchestrating full-funnel marketing strategies, which include innovative brand activations, bespoke creator-led campaigns, and effective new customer acquisition tactics.